"AR wars" - Augmented Reality technology and the law - Wednesday 24 April 2013 - London
Junior Lawyers' Group Meeting
Hosted and sponsored by Travers Smith
Dan Reavill, Partner, Commercial, IP & Technology, Travers Smith
Peter Lee, Solicitor, Taylor Vinters
Dr Roger Clarke, Project Manager, Augmented Reality Technologies, The Technology Partnership
When the physical, real-world environment is augmented by computer-generated sensory input such as sound, video, graphics or GPS data there are exciting possibilities for technology, digital media, engineering, gaming and "lifestyle" companies. The stakes are high and so are the potential legal risks. It is predicted that the next 18 months will see mainstream companies in several industries adopting AR and then fighting for technological supremacy over the negotiating table and in the courts.
Peter Lee and Roger Clarke will set out the technological and commercial potential of AR and discuss some of the legal issues and potential battles ahead.
Dan Reavill joined Travers Smith in 2001 and became a partner in 2007. He leads the firm´s intellectual property and technology practice and has significant experience in the exploitation and protection of all types of IP, in particular advising upon numerous matters relating to branding, software and the internet.
In the IT sphere Dan regularly leads substantial projects relating to technology implementations, licences, outsourcing and development, often in the financial services and retail sectors. In addition, Dan regularly advises clients on data protection and confidentiality issues.
Dan is recommended as a leading individual in both the Legal 500 and Chambers directories in which he has been described as "tactically astute" and "a tough negotiator". He is a member of the City of London Law Society IP Sub Committee, The Intellectual Property Lawyers´ Organisation and the Society for Computers and Law.
Peter Lee is a lawyer in Taylor Vinters' commercial and technology team. He specialises in advising a broad spectrum of businesses from start-ups to multinational companies mainly in the IP-rich, technology, engineering and manufacturing sectors. He also leads the firm's unmanned systems (UAV/UAS) group and is regularly invited to speak at industry events. As well as his legal qualifications Peter has a degree in applied marine biology, an MBA and is a PRINCE2 Practitioner. Peter is a member of the SCL Junior Lawyers' Group Committee.
Dr Roger Clarke is project manager for augmented reality technologies at The Technology Partnership which is a Cambridge-based product development company.
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