Behavioural Targeting of Online Advertisements and the Future of Data Protection

Andrea M. Matwyshyn covers the issues surrounding behavioural targeting, such as offered by Neubad in the USA and Phorm in the UK. The requirement for consent in data protection terms and the possible need for international harmonization are among the topics she discusses. This article arises from a presentation at the SCL Forum held in September 2008 ‘Legislating for Web 2.0 – Preparing for the Communications Act?’

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