SSCL Meeting: "SEO and the Law" - Tuesday 12 March 2013, Edinburgh

When: 12/03/2013

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A meeting of the Scottish Society for Computers and Law

To book a place at this event please email [email protected]

Tim Barlow
, Attacat
Euan Duncan, MacRoberts LLP

The Search Engine Optimisation (SEO) industry, indeed the online marketing industry, is still young. As it matures it is working hard to distance itself from some elements and some practitioners who have perceived the internet as being a playground that is exempt from the law. Equally the law is trying to adapt to the new challenges posed by the internet and online marketing.

At this event we will seek to highlight a variety of areas where SEO and the law interact by explaining some of the SEO techniques; raising some of the issues faced by SEO providers and seeking to address some of the legal issues arising.

Specifically the event will address some of the more underhand tactics used by a small minority of the SEO community/SEO providers as well as above board approaches that pose interesting legal questions and to consider what sort of contractual relationship a client should have with  a  SEO  provider and what sort of recourse, if any, might be available to a client.

It is hoped that the event will stimulate a robust discussion that will engage the audience.

Tim Barlow is the founder and managing director of Attacat, an SEO provider based in Edinburgh. Tim is described as a "real guru of search marketing" with a never-ending knowledge of technology from the ins and outs of website functionalities to the latest Google products and smartphone Apps. He is a Qualified Google Advertising Professional, a Google Analytics Individual and is Microsoft Adexcellence qualified. Tim's qualifications and position at Attacat can be summed up by:

"The founder & old timer with 13 years internet marketing experience. Been doing PPC before Google were, SEO long before AltaVista died and Social Media when it was still called "Talking"."

Euan Duncan is a partner at MacRoberts LLP and has been working and advising on intellectual property matters for many years. He regularly advises on all areas of the law relating to IP technology and media, both digital and non digital, contentious and non contentious. His primary focus is helping businesses identify, protect, commercialise and drive value from their intellectual property.  Euan is a director of SSCL and a member of the SCL Media Board. He is also a member of TIPLO (the Intellectual Property Lawyers Organisation), a trustee of the Edinburgh Art Festival and a director of Business Forum Scotland.

Administration details:
This event is free of charge for SSCL members and non-members alike. To book a place at this event please email [email protected]

To join SSCL you must first join SCL. SCL membership includes at least 6 copies of the SCL magazine "Computers & Law" plus notification of future SSCL meetings. The cost of annual SCL membership including SSCL membership is £115.00.

If you would like more information about the SSCL please email the Society at [email protected]

Scottish Society for Computers and Law. A company limited by guarantee, Registered No. SC210310, Registered Charity No. SC030577, Registered in Scotland, Registered office: 5th Floor Quartermile Two, 2 Lister Square, Edinburgh EH3 9GL.

For your diary:

17 April 2013: Andy Pittaway, IBM: Agile Computing
22 May 2013: Chris Rourke, UserVision & Martin Sloan, Brodies: ICT Usability
June 2013:  SSCL Annual Lecture: Eben Moglen, Professor of Law, Columbia University

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