ICO Ruling on Street View

April 22, 2009

The Information Commissioner’s Office has published new advice on Google’s  Street View in response to a complaint from Privacy International.


David Evans, Senior Data Protection Practice Manager said: ‘As a regulator we take a pragmatic and common sense approach. Any images of people’s faces or number plates should be blurred. We emphasised the importance of blurring these images to protect people’s privacy and limit privacy intrusion. Google must respond quickly to deletion requests and complaints as it is doing at the moment. We will be watching closely to make sure this continues to be achieved in practice. However, it is important to highlight that putting images of people on Google Street View is very unlikely to formally breach the Data Protection Act. Watch the TV news any day this week and you will see people walking past reporters in the street. Some football fans’ faces will be captured on Match of the Day and local news programmes this weekend – without their consent, but perfectly legally. In the same way there is no law against anyone taking pictures of people in the street as long as the person using the camera is not harassing people. Google Street View does not contravene the Data Protection Act and, in any case, it is not in the public interest to turn the digital clock back. In a world where many people tweet, facebook and blog it is important to take a common sense approach towards Street View and the relatively limited privacy intrusion it may cause.’


In July 2008 the ICO met with Google to discuss how Street View would be implemented. The ICO stressed the importance of including a facility for individuals to report images they were unhappy with and was satisfied that Google was putting in place adequate safeguards to avoid unwarranted intrusions on people’s privacy. The ICO has received a number of complaints and enquiries about Google Street View. These include those from people who are unhappy that their image is on Street View, those who are unhappy at the prospect of their/anyone else’s image potentially appearing, as well as those who are positive about the idea.


The ICO has confirmed to Privacy International that it considers that the removal of an entire service of this type would be disproportionate to the relatively small risk of privacy detriment. The ICO states that it will keep the operation of Street View under review and take steps to address issues raised by individuals who feel that Google has not removed problematic images.