Use of Social Media in Selling for the Professions

Whilst social media has been in the headlines for some time, it is usually with regard to marketers driving the communications systems for their firms. Cynicism – as well as hysteria in some areas – about its value to the legal profession is rife. Kim Tasso looks at the use of social media by the professions (including lawyers) in the context of selling – primarily in business-to-business relationships….

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