Editorial

SCL Forum  For the third year in a row, the Feb/March issue of the magazine is dominated by contributions reflecting the proceedings at the SCL Annual Policy Forum. The Forum is always a special event that provokes thought and encourages its participants to edge out of their comfort zone. This year’s was no different in…

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Use of Social Media in Selling for the Professions

Whilst social media has been in the headlines for some time, it is usually with regard to marketers driving the communications systems for their firms. Cynicism – as well as hysteria in some areas – about its value to the legal profession is rife. Kim Tasso looks at the use of social media by the professions (including lawyers) in the context of selling – primarily in business-to-business relationships….

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