New gTLDs: Shaking up the Internet

The pool for domain names may well increase dramatically by late 2011 with the introduction of Internationalised Domain Names (IDNs) and a variety of different generic Top Level Domains (gTLDs). These developments will undoubtedly drive changes in businesses’ online reputation strategy and management. Nick Wenban-Smith explains the proposed new landscape and outlines how businesses can prepare for this imminent arrival of new domains.

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