Targeted Marketing: Give Me (Opted-in) Football Fans

A High Court judgment on a sponsorship deal gives some interesting insights into the real world of harvesting e-mail addresses and mobile numbers for targeted marketing. Mr Justice Walker considers the practical meaning of ‘opted-in’ and deals with the endearing claim that 250,000 SMS messages are ‘sent’ even if there is no real notion of them being likely to be received….

Read More… from Targeted Marketing: Give Me (Opted-in) Football Fans

‘I cannot comment on why the terms and the scope were what they were’

Phone hacking and e-disclosure are dominating the news at present. E-disclosure specialist, Mike Taylor reviews the high profile News International dramas and draws out a few lessons, for the Murdochs and others. His title is taken from James Murdoch’s evidence to the Culture, Media and Sport select Committee….

Read More… from ‘I cannot comment on why the terms and the scope were what they were’