Generative AI and Deepfakes: Understanding the Illusion – 2 July 2024, London

£180.00 (Member price)



Hosted and sponsored by Herbert Smith Freehills
Organised by
the SCL Digital Media Group

Date: Tuesday 2 July 2024
4:00 – 6:30 pm (Registration from 3:30 pm) followed by drinks and networking.
Venue: Herbert Smith Freehills, Exchange House, Primrose St, London EC2A 2EG, MAP.
Please note: This event will also be recorded and the recording will be available to delegates shortly afterwards.
Bookings: If you wish to attend this event please book online.

Event outline:
The emergence of AI generated content is changing the game when it comes to building and protecting both personal and corporate reputations in the digital landscape as well as identifying genuine content. Impact can be wide ranging from sensitive issues such as image based sexual content abuse to political manipulation.

Aside from existing laws, including applicable data protection regimes, there has been a recent flurry of new laws which regulate the creation and dissemination of digital content, including the passage of the EU Digital Services Act, the UK Online Safety Act 2023 and more recently, the EU AI Act. This enhanced regulatory environment will have material effects on the regulation of online safety, particularly where social media and other types of user-generated content are concerned.

Our speakers will discuss how these developments affect the operation of deepfakes, the implications for online safety and public trust, as well as identifying future legislative and commercial developments on deepfakes.

We will discuss:

  • What is a deepfake and how they work;
  • Applications of deepfakes;
  • Applicable Laws in UK, including EU Proposals;
  • How Digital Platforms are encountering the issues posed;
  • Mitigation and risk-management.

This is an essential event for lawyers and clients who work in and advise on digital media and online harms. Anyone interested in digital media including digital publishing, rights management, clearances, content acquisition and licensing, social media, digital, identity, IP and brand protection.

Join us for a two- part fireside chat on developments on the law on deepfakes with experts.

Confirmed speakers (with more to follow):
Rachel Kane,
Senior Associate in TMT team, Herbert Smith Freehills
Roch Glowacki, Managing Associate in the DCC team, Lewis Silkin

Why should you attend?
In a time when technology constantly evolves, reshaping the landscape of potential threats, staying informed and proactive is essential. SCL Fireside Chat by the Digital Media Group will provide an unrivalled opportunity to take a deeper dive into key tech law topics helping you to hone your understanding and develop your skills in the digital landscape. Debate and discussion among the expert panellists and knowledgeable audience will add depth and additional insight to the discussion. By attending, you will not only deepen your comprehension of AI threats but also bolster your resilience against them, and gain valuable practical takeaways to apply to your daily practice.

Who should attend?

  • IT Lawyers (in private practice and in-house)
  • This is an essential event for lawyers and clients who work in and advise on digital media and online harms.
  • IT Law academics and students
  • Tech sector professionals & managers who need to better understand deepfakes.
  • Anyone who works or is interested in digital media including digital publishing, rights management, clearances, content acquisition and licensing, social media, digital, identity, IP and brand protection

Administration notes:

The cost of attendance at this event in person is £150 + VAT (£180) for SCL members, £300 + VAT (£360) for non-members. If you wish to attend an event please book online. To enquire about SCL membership and receive the discounted fee, please email

Please note:
This event will also be recorded and the recording will be available to delegates shortly afterwards.

How to pay:
Fees can be paid by Mastercard, Visa or bank transfer. We do not accept payments over the phone. Payment is strictly 14 days from the date of issue of your invoice (unless otherwise stated). Please note that invoices for event bookings must be paid within 14 days of receipt or before the event takes place – whichever date is soonest.

Confirmation of your booking
Your booking will be confirmed automatically if you have paid online or by receipt of an invoice and/or email if you have booked via the SCL office. Please be aware that your booking is not confirmed and your place is not secured until payment has been made for the event.

You will also receive joining details before the event. Unless an event has sold out, emails advertising SCL events are sent to our membership up to the date of the event, the final email is often entitled “last chance to book”. Please note that receipt of further marketing emails about the event you are already booked to attend does not mean that you no longer have a place.

Cancellations for in-person events will not be accepted (and refunds made) unless received and acknowledged by SCL HQ at least one week before the date of the relevant event. The cancellation of a booking for a conference may also incur an administration fee. Please see the relevant event page for more details. Where an in-person event is also recorded, and that recording is made available to all those booked to attend the event, cancellations may not be accepted. Please see the relevant event page for more details. All webinars are recorded and therefore cancellations will not be accepted.

Concessionary rates: 
For academics, students, the unemployed and those experiencing financial hardship are available upon application. Please contact for more information.

Booking terms and conditions:
Please see here for SCL events T&C’s

Substitute delegates
If you are unable to attend, a substitute may attend in your place provided that you notify the SCL office in advance ( and pay the appropriate registration fee).

Non-members wishing to join the Society are entitled to membership of the Society valid for 12 months from the date of payment including full access to the content of the SCL web site, the SCL magazine “Computers & Law” plus reduced fees for training events where a fee is applicable. The cost of an annual SCL membership is £165.00. If you have any queries about SCL membership please contact the SCL office on Tel: 07948517049 or Email:

Free membership for trainee lawyers and UK students:
SCL provides free membership for trainee lawyers until qualification and for UK students in full-time education with a valid email address. Student members are eligible to attend SCL events at concessionary rates where a fee is applicable. Trainee members are entitled to attend SCL events at the standard members’ rate (the concessionary rate for UK students in full-time education does not apply). Trainees and UK students in full-time education can apply to join SCL for free by emailing

SCL Code of Conduct for SCL events:
SCL is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of participants in any form. Sexual language and imagery are not appropriate at the event or on Twitter and other online media. Participants violating these rules may be asked to leave the event at the discretion of the organisers.

Event changes:
It may be necessary for reasons beyond the control of SCL to change the venue, content, and timings of an event or to substitute speakers. The safety and well-being of our delegates are paramount and therefore in-person events may be converted to online events due to government restrictions or travel disruption.

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